Measuring Impact Beyond Clinical Outcomes
DEO.care Market Access Services: Measuring Impact Beyond Clinical Outcomes
The healthcare landscape is transforming rapidly, and while patient outcomes remain paramount, hospitals can no longer afford to evaluate new technologies based on clinical success alone. Efficiency, cost-effectiveness, and sustainability are now just as important. But with the operating room (OR) under constant pressure to enhance efficiency and reduce costs, a critical question arises: How do new innovations truly impact OR performance?
For hospitals and medical device companies, answering this goes beyond clinical trials—it requires real-world operational insights. How does a technology affect OR time, staff workload, and overall efficiency? What’s the financial impact? Can it help reduce environmental waste? Without clear, data-driven answers, hospitals risk making decisions that could slow them down instead of pushing them forward.
The Rise of Operational Excellence: Data-Driven Decisions in Action
The following examples highlight how DEO.care’s digital twin technology supports data-driven decision making:
Supporting technology adoption: A powered impactor tool was designed to reduce surgeon fatigue, improve precision, and minimize variability in manual impaction. A study compared the tool to a traditional mallet, assessing OR time, surgeon ergonomics, and cognitive load. Using DEO.care’s data-driven analytics, the study quantified these effects, providing all stakeholders with concrete insights on efficiency, financial sustainability, and staff workload. For medical device companies, demonstrating operational value and seamless integration is key to ensuring even the most groundbreaking innovations achieve widespread adoption.
Assessing implant system efficiency: A surgeon research team had conducted extensive studies demonstrating that individualized knee implants improved clinical outcomes. However, they strongly believed these implants could also enhance OR efficiency by reducing surgical time and easing staff workload—but they needed hard data to convince hospital management. By partnering with DEO.care, they obtained the concrete evidence necessary to validate their claims and strengthen their case for adoption.
Challenging outdated reimbursement models: One surgeon developed a highly efficient surgical process that enabled bilateral hip replacements to be performed safely while cutting costs for both hospitals and payers. Despite delivering strong clinical outcomes, surgeons performing these procedures faced financial penalties due to outdated reimbursement structures, discouraging adoption. To build a case for change, this surgeon leveraged data-driven insights from DEO.care to quantify the cost-effectiveness of the method, proving that the approach optimized OR time and resource utilization. While policy has yet to change, the resulting dataset adds to the growing body of evidence needed to influence future reimbursement models.
Bringing Operational Excellence into Market Access Evaluations
DEO.care goes beyond traditional evaluations. By leveraging proprietary digital twin technology, these systems can create virtual simulations of OR environments, replicating team dynamics, workflows, and equipment usage. The insights provide a detailed understanding of OR process efficiency, team workload, total cost per procedure, instrument utilization, and environmental footprint.
By quantifying these factors, hospitals and medical device companies can make data-backed decisions that drive efficiency, enhance financial sustainability, and align with value-based care initiatives.
Driving the Future of Evidence-Based Innovation
The shift toward value-based care demands a smarter, more holistic approach to evaluating surgical innovations. DEO.care’s Market Access Services provide the critical insights needed to assess operational, financial, and environmental impact—ensuring that new technologies don’t just improve patient care but also elevate the entire surgical ecosystem.
To learn how DEO.care can help optimize your hospital’s efficiency and accelerate technology adoption, contact us at info@deo.care.
References
[1] Vandeputte, F. J., Hausswirth, C., Dille, J., & Corten, K. (2023). The effect of automated component impaction on the surgeon’s ergonomics, fatigue, and stress levels in total hip arthroplasty. *Journal of Orthopaedic Experience & Innovation.*
[2] Sappey-Marinier, E., Beel, W., ReSurg, Bonnin, M. P., & Aït-Si-Selmi, T. (2024). Better operating room efficiency and reduced staff demand: Individualised versus off-the-shelf total knee arthroplasty. *KSSTA: Knee Surgery, Sports Traumatology, Arthroscopy.*
[3] Verhaegen, J. C. F., Schreiber, A., Balust, C., Menon, A., Dille, J., & Corten, K. (2023). Perioperative operating room efficiency can make simultaneous bilateral total hip arthroplasty cost-effective: A proposal for a value-sharing model. *Arthroplasty Today, 19*, 101152.
